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3 Chief Factors to Consider When Designing Product’s Label with a Printing Company

Are you going to launch a new product? Then, designing an attention-grabbing label is one of the essential things that you need to focus on. When a product is new in the market, it is the label that speaks for it. Moreover, it plays a significant role to create the first impression in the minds of the customers, and you know the first impression is the last impression for the potential buyers.

Although there is no hard and fast rule for designing labels which will increase the sale, but you can focus on certain things that can help you create a good label for your product. Here are some of the chief factors that you should consider when planning the design of your product’s label.

1. Colours

The colour that you will use on the product label can attract your customers. So, you should be careful enough when choosing a colour for the label. When you pick one of the reputable printing companies in India, they will offer you myriad colour options. However, you should pick the one that will be the right choice for your product. And for this, you need to consider several factors. For instance, you should consider the colour of the container, or if the container is transparent, then the colour of the product should be taken into consideration, and so on. Moreover, you also make sure that the colour of the label is not similar to the product label of your competitor. So, pick a colour that will help your brand stand out in the crowd.

2. Fonts

Fonts are another important thing that you should consider when designing the product label. In place of choosing the fonts that are generally preferred by the entrepreneurs, go for the ones that can capture the identity of your brand. For example, if your product is a hot chilli sauce, then you should choose a font that will reflect the spicy aspect of the item. Another thing that you should keep in mind when choosing the font is the readability. The text on the product label should be readable from up close and from several feet away. Choose a font that can catch the attention of the customers and they can read it easily at the first glance.

3. Size

The size of the product label chiefly depends on the container or the packaging of the product. Moreover, you also need to determine whether to use a single label or multiple ones for your product. When you use a single label, you can choose an average size for this. However, when you use labels both on the font and the back, pick smaller ones for using at the back and a medium one for the font. Based on the size of the container and where you are using it, you will choose the size of the product label.

So what are you waiting for? Choose a reputable printing company that offers labels, stickers, heat transfer film and buy the desired product from them.

Author Bio: Manjuli Roychowdhury, a popular blogger on labels, stickers, and heat transfer film, here writes on 3 factors to consider when designing product’s label with one of the reputable printing companies in India.

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