In a recent announcement, CEO Linda Yaccarino shared that X, the social media platform owned by Elon Musk, has distributed nearly $20 million in payments to content creators on the app.
The X Creator Program: How It Works X’s creator program offers eligible content creators a direct opportunity to earn income from the platform by receiving a share of the advertising revenue generated through their content. Whenever a user views an ad on their posts or profile, the platform generates revenue from that interaction, and a portion of this revenue is then distributed to the creators. This program serves as a means for content creators to monetize their presence on X and be duly rewarded for the value they bring to the platform through their content.
To qualify for earning through X’s ad revenue program, creators must meet specific criteria. They are required to subscribe to X Blue (formerly Twitter Blue), accumulate a minimum of 5 million impressions on their combined posts within the last three months, and maintain a minimum of 500 followers on the platform.
X (Twitter) Aims for Profitability by 2024 During her appearance at Vox Media’s Code Conference, Linda Yaccarino disclosed that X is on track to potentially become profitable at the beginning of 2024.
Discussing the roadmap for X’s profitability, Yaccarino stated, “Now that I have immersed myself in the business, and we have a good set of eyes on what is predictable, what’s coming is that it looks like in early ’24, we will be turning a profit.”
This development marks an exciting milestone for X, highlighting its commitment to supporting content creators while striving for long-term financial sustainability.
In a separate update, X introduced Mint on WhatsApp Channels, allowing users to subscribe and receive the latest financial insights. This move further demonstrates X’s dedication to enhancing user experiences and expanding its reach in the ever-evolving social media landscape.
