End of a Charitable Era: AmazonSmile Charity Donation program to Close Down


Amazon has recently announced that it will be discontinuing its AmazonSmile charity donation program in February as part of its cost-cutting efforts. The program, which was launched in 2013, has been a popular way for customers to support their favorite charities while shopping on Amazon. Over the years, the program has donated more than $377 million globally to eligible charities.

In a company blog post, Amazon stated that the decision to close AmazonSmile was due to the program’s lack of impact over the years. With over 1 million eligible organizations globally, the company noted that their ability to have a significant impact was often spread too thin.

The program will officially close on February 20.

Despite the end of the AmazonSmile program, Amazon will continue to invest in areas where it can make a meaningful change. This includes assisting communities impacted by natural disasters, building affordable housing, and providing access to computer science education for students in underserved communities.

This announcement is just the latest sign of distress for Amazon, which has experienced significant growth followed by a slowdown in revenue and a loss of $1 trillion in market value over the past three years. In an effort to stem these losses, Amazon plans to cut more than 18,000 jobs.

Related Article : Amazon Hub Counter

In recent months, Amazon has also halted testing on Amazon Scout, the company’s robotic home-delivery initiative, and shuttered the Amazon Care telehealth and nursing service, as well as Fabric.com, a longtime online fabric retailer.

While the end of the AmazonSmile program is unfortunate news for charities that rely on it for funding, it is important to note that Amazon will continue to support charitable causes through other initiatives. It is also an opportunity for charities to diversify their funding sources to become more sustainable in the long term.

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Erric Ravi
Erric Ravihttps://www.storifynews.com
Erric Ravi is an entrepreneur, speaker & the founder of Storify News and Gurgaon Times of India He is the Co-Founder of The Storify News Times. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.


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