Kim Kardashian has always had a passion for skin care, but she didn’t start her own skincare line until Kanye West asked her to make it. She was then inspired to create Skims by Kim, which she says are thinner and more delicate versions of the products already on the market.
You might not think of Kanye West as the source of innovation in the beauty industry, but his suggestion made all the difference in how Kim approached her skincare line. Thanks to his idea, we now have Skims by Kim on our beauty shelves and in our medicine cabinets!
A look into what influenced Kim’s skincare line
The skincare industry is a multi-billion dollar industry. Everyone wants to look younger and be their very best for all occasions. But, with so many products available on the market how do you know which ones are good for your skin? With such immense competition in any industry, it’s hard to find what works and what doesn’t work.
I talked to one of Hollywood’s biggest celebs about her skincare line called Skimm by Kim . When I first started researching my skincare line, I was looking into plants that could actually help heal our bodies instead of harmful toxins that weren’t helping us.
5 questions answered about Skins
A brand that makes you into a skim girl. The sister company of Yeezy, it’s all about female empowerment and individuality when it comes to their apparel, jewelry, and makeup line.
Keeping up with The Family isn’t easy work; Kanye West told Vogue: Kourtney is working on a new fitness book right now and I’m putting together a new album, but we are trying to do something like (New York Fashion Week).
He continues to say, We want everyone to get in on it so we’re looking at late September or early October.
The journey from concept to product
The main challenge to take into account with skin care products is that they are not food. In fact, companies can’t even label them as nutritional supplements, which would be a more accurate categorization.
The skincare industry has taken advantage of a regulatory loophole, labeling their products as cosmetics—and for good reason. Compared to nutritional supplements, cosmetics don’t require pre-market approval from an outside agency or a pharmacist review in order to hit store shelves.
This makes it easy for celebrities to launch their own brands of makeup and other beauty products; just don’t expect them to help you look any younger!
Some celebs are out there to support products they believe in and other celebs just want to make a quick buck. For celebrities that love giving their opinions on new products, they receive free samples in return.
That’s what happened with Kardashian, who reportedly received $500,000 worth of free skincare products from beauty product company GLAMSQUAD in exchange for an honest review. In case you’re curious, here’s what she had to say about it: The smell is very light and fresh, she said.
A great way to boost your social media presence and create buzz around your product is to run a giveaway contest. Even if you don’t get any entries, it’s worth a shot if you have a large following.
Like we mentioned earlier in our list of top 12 Instagram marketing hacks, sometimes giveaways just require an entrant. It all depends on how much of an audience you already have on social media—and whether or not they’re interested in what you’re offering.
Where to buy
Right now, Skkn is only available in Los Angeles. You can either order it online through The Grove in Los Angeles or locate a boutique that carries it. Also, SkimShirts will be coming out with a men’s version and children’s version of their shirts soon. Keep your eyes peeled!
Final words from CEO Kim Kardashian West
It is with great pride that I stand before you today, not only to launch my new signature product, but also to thank all of you who have helped me on my personal journey. As many of you know, in September 2014, I was diagnosed with a serious mental health disorder known as Borderline Personality Disorder (BPD).
This has been a challenging time for me and my family. But through therapy and medication I have gained an amazing understanding of myself and have learned coping skills that allow me to live a healthy balanced life.
The process has been very difficult for everyone involved and there were times when I didn’t think it would be possible to overcome BPD.