How To Understand Your Customers Better


Have you ever thought about where the phrase ‘the customer is always right’ came from? Well, perhaps there is a whole truth to that phrase keeping in mind that customers are assets to any business. And without the customers, the business is as good as dead. Successful entrepreneurs always highlight and insist on the importance of understanding your customers throughout business. But the big question is, how can you understand your customers better? Find out below;

1.    Create a customer profile

The first thing that will help you understand your customer better is coming up with a customer profile. The moment a customer purchases anything from your business, it is imperative to get all their details. This, in turn, helps you understand their purchasing habits, where they are from, their preferences and so on. 

2.    Engage your customers

It is way easier to have a loyal customer to purchase your product than having to convince a new customer. As such, it goes without saying that customer engagement is paramount for you to understand your customers better. You can ask them for reviews of the products or services you offer. Also, you can carry out a survey of a new product easily with your existing customers. Through this, you can get feedback from them; both negative and positive. Regardless, you have to take all the feedback positively. In cases of negative feedback, you can restrategize and improve on your execution, whereas positive feedback is an indication that you are on the right track. 

3.    Interpreting demographic and social changes

Interpreting demographic and social changes in regards to consumer trends is a vital way to keep your business on top of the charts. The truth of the matter is that the customers’ tastes and preferences keep on changing from time to time depending on the customer behaviors, market segments, purchasing power, and new technology to mention a few. As an entrepreneur, you need to ask yourself questions such as, in the future, what will be the customers’ needs. How will you be able to meet these needs? Will you be able to keep up? How does the consumer of today differ from that in the future? This is one way that you can be able to deal with the shift and still be able to meet the customers’ needs accordingly. 

4.    Leverage social media

Today, when a consumer wants anything, they first consult the internet. Similarly, when they want to review a product or service, they will do it on various social media platforms. What this means is that at this day and age, any business should ensure that they are active on social media platforms. It is through social media platforms such as Facebook, LinkedIn, Twitter, and Instagram that you will also get to know what your customers are saying about your company. So much so, you will be able to interact with them and reply to any of their inquiries


5.    Research on the use of keywords

It is essential for any business to conduct keyword research to find out the keywords the customers use to search for products or services online. This as a result, helps you to know your customers better and also guides you on how to use unique keywords that will land clients on your site. 

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Erric Ravi
Erric Ravi
Erric Ravi is an entrepreneur, speaker & the founder of Storify News and Gurgaon Times of India He is the Co-Founder of The Storify News Times. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

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