Instagram Starts Test to Hide Number of Likes Posts Receive for Users in 7 Countries


Some people who are opening their Instagram apps will see a modification in the famous social media site. The number of likes characteristically shown under users’ posts will no longer be noticeable.

Instagram, which is maintained by Facebook, broadcasted on Wednesday that some people in seven nations will not be able to see the quantity of likes that other users’ images have received or the number of times that other people’s videos have been watched.

People will still be able to see the number of likes and views their personal posts have garnered.

The corporation tweeted that they were “looking forward to learning extra about how this modification might profit everyone’s experience on Instagram.”

A representative for Instagram told TIME that they were trying out the change because “we want your supporters to focus on the photographs and videos you share, not how many numbers of likes they get.”

The response online was varied with many people responding to the company saying that “no one wanted this” modification.

Others, though, including pop star Troye Sivan, responded positively to the news.

Instagram told TIME that they first applied the test with people in Canada last May. “We’re increasing the test to a number of nations to get a better sense of how the experience reverberates with Instagram’s global community.”

While the company hasn’t said much about how the tests are going so far, it seems they’re going good enough to expand them. Initially rolled out in just Canada, it’ll roll out to users in six more countries starting today:

  • Ireland
  • Italy
  • Japan
  • Brazil
  • Australia
  • New Zealand

Studies have revealed that getting smart phone notifications, such as the likes Instagram users see, sends a rush of the chemical dopamine to the mind. This phenomenon makes social media addictive and impacts the mind in a way like betting. Social media has been correlated to mental health problems among young people. A 2017 case study by the Royal Society for Public Health, in the U.K., defined Instagram as being the social media platform that was the most damaging to young folk’s mental health.

This newscast comes in the wake of Instagram presenting a slew of new tools and rules to stop bullying on the app. The website presented a tool known as Restrict which permits users to better control how others interact with them and cooperate with their accounts. Instagram also broadcasted on Thursday that it will now aware users when their accounts are at danger of being disabled.

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Erric Ravi
Erric Ravi
Erric Ravi is an entrepreneur, speaker & the founder of Storify News and Gurgaon Times of India He is the Co-Founder of The Storify News Times. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.

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