Livefyre Launches Storify 2/ Storify Replacement : The market leader in digital engagement and content curation, Livefyre, announced the release of Storify 2. As a part of the Livefyre Engagement Cloud, the collaboration tools which gives the editors to narrate stories faster than before, and improved story creation workflow carry the mighty power of immediate storytelling to the newsroom. But what is Storify 2? Well, it is the tool making the process of collecting photos, tweets, and videos across the internet painless and create stories that can be rooted on any site. The tools enable the content managers and editors to extend the lifespan of social content by repurposing and storing real-time moments.
Livefyre is a leading social depth platform by industry analysts, the tool gives marketers all that is required to weave user-constructed content into their websites. Livefyre makes it a cakewalk for the established brands and publishers to use the on-brand content that drives revenue, traffic, and conversations. The benefits provided by this platform is experienced by over 1,500 leading organizations including Cisco Systems, CBS, Dow Jones/WSJ, Cox Media Group, Intel, CNN, Mashable, Hallmark, Motorola, FedEx, the PGA Tour, Universal Music Group, and NASCAR.
The year 2015 was crucial for Livefyre, as they announced the ground-breaking partnerships and assimilations with Salesforce, Twitter, and Adobe. Founded in the year 2009, the platform is backed by Salesforce, Adobe, U.S. Venture Partners, and Greycroft.
What leads to the release of Storify 2?
The rise in Social Media has enabled people across the world to react to any news in real time. With a smartphone in every hand, the term Citizen Journalism has managed to gather some real meaning globally. People can now take photos, videos, or even tweet about any recent happening that may have happened around them. People tend to visit media sites quite often, hungry for any latest new update. This craving for continuous information has now stressed the publishers to create a regular flow of quality content that should be interesting to read. But of course, the budget is a constraint.
The benefits of this new release
Storify 2 fights the restrictions and satisfies both the long-term and short-term requirements of the publishers. It gives tools to the editors helping them create a new audience experience by repurposing user-generated moments that increases page views, improve time on site, and drives traffic. The unique capabilities of Storify 2 allow the publishers to create their own content, based on the content from an authentic audience. Storify Replacement is a platform to craft, create, and publish stories which are currently in news. This new interface launched by Livefyre allows the publishers to:
- Search, filter, and upload real-time content from the internet.
- Drag and drop content easily from the communities and editorial teams to make credible stories.
- The platform also allows the addition of personalized narratives by including photos, text, and videos straight away from the editor.
- The moments captured by the authentic audience in the form of tweets, photos, and videos can be created into micro-stories by grouping these moments together.
Storify 2 now enables every newsroom to be empowered instantly with the feature-rich platform for capturing real-time events. The editors can now update stories and visualize changes, hence engaging the audiences from everywhere. Storify manages to keep the readers on the page for longer, by enabling sidenotes to allow the communities to voice opinions without having to distract from the story. It also places attention to the important parts by pinning the content at the top. The platform highlights the key events in the story so that the reader can jump to specific points.