The fashion industry in the world is booming with 100s of billions of revenue generated every year. When you think of fashion cities or fashion capitals, the only names that pop in your head are London, Paris, Milan, and New York. But cities such as Miami and Los Angeles also acquire a spot on the list. Every city hones its own style and personality, which is influenced by a number of factors.
Los Angeles, apart from its coast and a taste of luxury, boasts of being the most fashionable city in the U.S. It slowly started inching towards fashion and style, devising its own jargon and standing out from the rest. Well, some might argue that New York takes the number one spot when it comes to fashion in America, but Los Angeles swoops in to be the best conforming to a number of reasons.
Hollywood and its Influence
With Hollywood and Beverly Hills just around the corner, Los Angeles partly uses the benefit for production and marketing through celebrities. And you would, of course, expect VIPs to dress fashionably as they’re constantly on the radar, influencing people and paparazzi all around the world. Although there is only a handful of people belonging to this niche, the influence it produces is off the charts in the wider picture.
Also, celebrity closets are a thing, and the most influential celebrities, especially those who have established a mammoth fan base, reside in Los Angeles, the Kardashian clan, for instance. It is definite to say that the outfit reaches a roar and mostly depends on who is wearing it when it comes to the world of media.
Houses innumerable high- end brands and Independent Boutiques
With multiplying brands and labels being established in Los Angeles, the metropolitan already hosts 43 high- end brands and around 3800 clothing stores.
The amazing aspect of Los Angeles is that independent fashion houses and small scale, but popular brands are as sought after and are as successful as the high- end luxury labels. The city of angels is where you’ll find the best Los Angeles wholesale sunglasses supplier, a newly distinguished jewelry designer, or an old but renowned shoemaker; it’s where healthy competition strives, and everybody seems to be winning the game. Independent boutiques and small fashion events are a must to visit, each being distinct but striking in its coherence, and being available digitally has its perks as well.
Events distributed around the area also leverage the uniqueness of the fashion that is viewed there, such as, the Hollywood Farmers’ Market in the mountains around Griffith Park, vintage shops and art galleries, or the famous open-air market, Melrose Trading Post in Melrose Avenue, and small scale flea markets which pop up and around all the time.
Trade Shows and Fashion Events
Popular fashion designers are now choosing Los Angeles and moving towards the west coast to host their shows and launch their collections. For instance, Saint Laurent, Tom Ford, Stella McCartney, and many more elevated names recently chose Los Angeles to host their runway shows and display the new season collection. With Louis Vuitton in the Palm Springs for Cruise 2017 and Dior in Calabasas for the Cruise presentation in 2018, the events are amplifying with each passing year and simply upping the ante of the city.
An important trade shows such as Designers and Agents, LA Textile Show, and COEUR pass through the city continuously. Other frequent events that occur in Los Angeles are fashion weeks, with designers and followers visiting from all around the world, splotching the city to be a significant fashion boom town, awaiting and flooding the venues for the first sneak peek of the collections.
With Tom Ford shifting his women’s design team from London to Los Angeles, and Hedi Slimane preparing to relaunch his brand in the city, a lot many major brands are setting up and launching their headquarters with the booming prospects in the fashion industry.
Two of the most famous American fashion brands also have their headquarters located in Los Angeles, which are Guess and American Apparel.
More Fashion Jobs and Opportunities
With more and more companies setting up their base in Los Angeles, job opportunities are increasing on a rapid scale, which attracts the fashionistas and young people to move to the city and explore. A large amount of space is available in the city to establish and put up warehouses and production factories for the fashion companies, which is another reason for the acceleration of label growth.
With living costs marginally lower and being culturally laid- back, Los Angeles climbs up to be the priority for fashion professionals, and so you can see more of upcoming talent and rise in the industry.
Myriad of Styles
From hippie style to haute couture, Los Angeles parades a myriad of styles, where there is something for everyone. Although a common bohemian vibe and style glides throughout, mainly because of the hipster influence and the coastal conduct, people are not afraid to carry their personal statements, confidently pulling them off. You can see color all around, with bold prints or loose-fitting jeans.
Los Angeles also arrays, one of the best and high- end casual sportswear, it is being one of the top production lines in the city. Holding a cup in one hand and sporting an athleisure outfit is a common sight around the city.
A lot of LA style emerges from the old fashion trends, with them being twisted and modernized to give a fresh, new look and language. It takes a non- conformist approach, speaks ‘street- smart,’ and is ready to adapt to change.
In a nutshell, Los Angeles not only delivers a better quality of life, but is considered to be the epitome of “cool.” There is not enough lesser apprehension of why Los Angeles is dubbed as the most fashionable city in the U.S. Swamping the leading celebrities, with the most luxurious brands in the world, along with cultural integrity and welcome to the trials, Los Angeles wins the title.