Reliance Retail Launches Beauty E-commerce Platform Tira


Reliance Retail has entered the beauty industry with the launch of its new beauty platform, Tira, on Tuesday. This move puts Reliance in direct competition with established players in the space such as Nykaa and Tata Cliq.

Tira’s offerings include makeup, skin and haircare, fragrances, bathing, men’s beauty products, and luxury items. The platform aims to provide customers with a vast collection of premium and luxury labels in addition to its own private label.

Currently, the platform is accessible to Reliance employees only, but it is expected to be available to the public in a few weeks. According to sources, Tira may go live for the general public in March.

Reports suggest that Reliance is pursuing an omnichannel retail strategy for Tira, focusing on both online and offline platforms. This strategy aligns with the company’s past investments in the fashion industry, having previously invested in fashion giants like Manish Malhotra and Ritu Kumar.

With the launch of Tira, Reliance aims to compete in the beauty category and expand its presence in the retail industry.

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Erric Ravi
Erric Ravi
Erric Ravi is an entrepreneur, speaker & the founder of Storify News and Gurgaon Times of India He is the Co-Founder of The Storify News Times. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.


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