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The Marketer’s Guide to Instagram Stories

Building Your Brand and Generating Sales

In 2010, Instagram was launched and has taken the world by storm. It seems like everyone on the planet is on the platform. You must be still wondering if your product is the best choice for Instagram marketing.  Now, take a look at some stats; 28% of all adults use Instagram, and more than 75% of the different app user base is made up of people living outside the U.S. with over 800 million monthly active users, the platform is not just for personal use anymore. It is a full-blown, global platform that allows brands to make their content more humane, recruit new talent, showcase products, and inspire their audience.

Instagram is great for growing brand understanding and introducing products. 70% of Instagram users have spent time looking up a brand on the platform. It is the best platform to promote your brands in an authentic way without directly selling to your customers.

In this article, you will find different ways to use Instagram stories to build your brand and hidden leads and sales.

Use visuals to describe your Brand

You need to show actual customers using your product or service so that potential buyers can easily visualize themselves enjoying the benefits, relate to the people featured and, in turn, connect with your business. When using images of people which show their faces, it conveys best emotions. Instagram photos with faces are 38% more likely to be “liked” and 32% more likely to receive comments. And when consumers see a user-generated picture buying that product, it results in 4.5% higher tendency for conversion. You should use authenticity and originality in your photos, it will help you get better with your customers, followers, and fans. When you use a real person who is associated with your company instead of a stock photo, it will increase conversions by 35%.

Build conversations

When you are studying the ways to generate sales you must be aware of all the best features Instagram provides. Your posts should start conversations and support self-disclosure so that your social following can become a community. Membership provides a sense of connectedness, paving the way for conversions down the road. Carry on your conversation with special and amazing discounts or by asking questions, you can use polls or hosting a live question & answer session. Take your time to respond to each comment, liking other user’s images and join conversations where you can add value. When you comment on someone else’s profile, that person is 401% more apt to follow your brand.

Use Instagram Stories feature for Interaction

You can have a variety of ways for easy interaction with users with Instagram stories. If you use geographical location tagging, hashtags, polls, gifs, stickers, and more features, you will surely grow your following and facilitating brand engagement in a more simple way. Hashtags and geotagging make easier for users to find you according to your location and interest.

When you enter a city name in stories feature, Instagram collects stories that other users have geotagged in your location. You can add your tour photos time to time and can get response of your followers in return. This is a great opportunity for small businesses and you can utilize it often.

Over 95 million photos and videos are shared on Instagram every day, and you can use this feature effectively. Upload your different photos on different places and then download photos from your profile.this feature also allow you to download video using Instagram video Downloader  and share it on your timeline,and Post those same photos and videos on your Whatsapp status, Facebook status and other groups for more rapid feedback.

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