If you are involved in a business that involves different kinds of products, then you have to make sure that you focus on the packaging of the products too. Why? Well, we might not realize but the product packaging plays a great role in the increased sales and revenue of the company. The better the product packaging design will be, the more appealing and interesting it will be for the consumers. Once they are impressed, you will see that they are taking more interest in the product and naturally, most of these interests are getting conversions too. So, this can be considered as a great marketing initiative too. These are the most cost-effective marketing strategies that bring you effective results.
Nowadays, there are several kinds of items that can be used for product packaging. Right from customized stickers and labels which can print your logo along with ensuring that the product is authentic if it is a holographic one to the hot stamping foils or the heat transfer films which can help in designing the product better or add to its packaging design. However, one of the most popular and exclusive ideas that you can use to make your product packaging a talk of the town is the in-mould labels. This is the process of manufacturing containers with blow moulding, injection moulding, or thermoforming process. The label is used in the injection mould and the melted thermoplastic polymer is then combined together the in-mould labels to take mould’s shape. In this method, the labelling and the packaging are both implemented at the same time. If you are trying to make this kind of a label for your product packaging, then here are a few tips for you. Take a look.
1. Know What You Want to Convey
You should first realize your agenda. What are you trying to convey to your consumers? That is why it is important to make sure that you keep in mind the brand you have before designing the in-mould label. And at the same time, you should make sure it looks appealing as well. So, you should always keep your brand goals and objectives in mind while designing the in-mould label. This is also true in the case of the container. The design of the package should be in sync with the sort of idea that you have about your brand. If you have a quirky image for your brand, then the packaging should also be bright and colourful but if it is a mundane and simple branding that you want, then you should opt for a more professional packaging.
2. Understand the Type of Container You Need
Next, the most important thing that you have to keep in mind while considering your in-mould labels is the type of container you have. Do you want it to be a round or a 5 sided container? Do you want it smooth or textured? What kind of finish do you prefer- glossy, clear, or white? Or what kind of a resin do you want to use? Make sure you answer these questions before deciding on the product packaging. All these answers will have a close relation to your brand ideals and how your brand is reflected in the product through these small nuances. So, you should look at the type of container while designing the in-mould labels. Understand that the container you choose might not be flat but the label will be. So, how will you apply the label on this kind of a container which is not flat? You need to resort to some kind of warping while trying to make such a thing look good.
So, keep these in mind while doing this kind of in-mould labelling. And now that you know about these tips, choose a reputed hologram label manufacturer who is also an expert in IML process.
Author Bio: Charu Dutta, a lifestyle blogger associated with a hologram label manufacturer, here writes on two tips on how to design the in-mould labels for enhanced product packaging.