Vodafone Idea : VI New Brand Identity


Vodafone Idea embark on new journey, unveil brand identity Vi

VI (Vodafone Idea) : Together for Tomorrow, The New Brand Identity.

Vodafone and Idea, the two brands of Vodafone Idea Ltd (VIL) have together been comes with New Brand name as “Vi” (read as “We”) from Monday and with this new brand identity, the two distinct brands will now fade away.

“The integration of two brands is a culmination of the buggest telecom integration in the world,” VIL said in a filing with the stock exchanges.

Vodafone Idea new brand identity ‘Vi’ reflects spirit of integration

“Vi is future ready and is committed to dynamically serve and enable a digital society to progress in life,” it added.

Unveiling the new brand, Ravinder Takkar, MD & CEO, VIL said, “Vodafone Idea came together as a merged entity two years ago [August 31, 2018]. We have, since then focussed on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers.”

He said the brand integration not only marked the completion of the largest telecom merger in the world, but also set the company on its future journey to offer ‘world class digital experiences to 1 Billion Indians on our strong 4G network.’

“VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India.”

Kumar Mangalam Birla, Chairman, Aditya Birla Group & VIL in a video statement said, “With our new brand Vi, we stand committed to partner the Government to accelerate India’s progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow.”

Nick Read, CEO, Vodafone Group Plc. in a statement said, “This is an important next step to launch our new unified business under a new unified brand, Vi. As the integration of the two businesses is now complete, it’s time for a fresh start. That’s why we believe that now is the perfect time to launch Vi, one company which combines the strengths of Vodafone India and Idea. Vi’s focus will be to deliver to citizens and businesses in India a superior network experience, better customer service and leading products and services.”

With the rebranding the company has promised a stronger, better, faster and future-fit network built on many principles of 5G architecture.

The company said the recent board approval to raise ₹25,000 crore by way of equity and debt would be sufficient to meet future capital requirements. “The ₹25,000 crore is sufficient amount of money to meet business plan. We are yet to finalize the details [on this fund raising],” Mr. Takkar said.

On the speculations about roping in a strategic investor and the possibility of Vodafone Plc not investing any more in the Indian venture, Mr Takkar said, “We have not taken any decision [on any strategic investor] and we have strong support from both our promoters and they will decide on equity infusion in the near future.”

He said as per the Supreme Court order the first instalment of the Adjusted Gross Revenue (AGR) dues is scheduled in March 2022.

Erric Ravi
Erric Ravihttps://www.storifynews.com
Erric Ravi is an entrepreneur, speaker & the founder of Storify News and Gurgaon Times of India He is the Co-Founder of The Storify News Times. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.


Please enter your comment!
Please enter your name here

Share post:


New York
clear sky
-1 ° C
1.1 °
-3.6 °
64 %
5 %
4 °
9 °
7 °
13 °
10 °


More like this

PM Narendra Modi Approval Rating Granted 78% in 2023 – Most Popular Leader

New Delhi : PM Narendra Modi Approval Rating Granted...

Get to Know ChatGPT: The AI Chatbot That Can Help You Write Essays

Are you looking for a tool to help you...

India Invites Foreign Ministers of Pakistan, China for SCO Meet

The Shanghai Cooperation Organization (SCO) is a political, economic,...

Pee-Gate: Air India Fined 30 Lakhs, Pilot’s Licence Suspended For 3 Months

Air India, the national flag carrier airline of India,...