According to a Bloomberg story, Apple is now aiming to compete with AI startup Perplexity by launching its own AI-based web search engine next year, after its desire to acquire the business.
According to reports, the new feature is being internally named “World Knowledge Answers” and will eventually be added to Safari and Spotlight in addition to being integrated into the Siri voice assistant.
Some corporate executives have referred to the new service as a “answer engine.” Its goal is to turn Siri and Apple’s operating systems into a location where users may search the internet for information, much like ChatGPT, Perplexity, and Google’s AI Mode do.
According to reports, the new capability will be made available by utilizing large language models (LLMs), some of which may be provided by Google. It’s interesting to note that according to the Bloomberg article, Google and Apple formally agreed last week for the iPhone manufacturer to test and assess an AI model that Google developed to support Siri.
According to reports, Siri’s new search experience would feature an interface that makes use of text, images, videos, and nearby points of interest. In order to improve the accuracy and digestibility of the findings compared to the current system, it might additionally incorporate an AI-powered summarization mechanism.
According to reports, the Cupertino-based tech giant plans to employ the same core search mechanism for both the World Knowledge feature and the soon-to-be-delayed Siri update, which will allow users to search through their device using natural language.
What plans does Apple have for Siri?
According to reports, Apple is working on three main projects in an effort to reconstruct Siri: a summarizer, a web and device search system, and a planner. The search system will look through the user’s personal information or the web, the summarizer will compile all of the information into a logical response, and the planner is supposed to analyze text and voice inputs and determine how to react.
Apple reportedly plans to use third-party AI models to power Siri through a new initiative called “Glenwood.” For the summarizer, the iPhone manufacturer is leaning toward utilizing a specially created AI model by Google. Apple’s Private Cloud Compute servers, which the company also uses to route Siri queries to ChatGPT, would power this concept.
According to reports, Google has already given Apple the technology, and the two businesses are currently testing and refining it. The business is still deciding whether to utilize Anthropic’s model or perhaps its own internal models, but it is also thinking about employing Google models for the planner function.
Notably, it has been stated that Apple had previously considered implementing Anthropic’s concept for its Siri redesign, but was unable to finalize the agreement because of the exorbitant price tag the AI startup sought. According to reports, Anthropic wanted $1.5 billion annually for its technology, but Google was amenable to better terms.
According to reports, a software upgrade known internally as “Luck E” will include the redesigned Siri and search features. This update may coincide with the iOS 26.4 update, which is anticipated to be released in March of next year.
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