Mahindra’s Thar Roxx Sees Massive Demand: 176,000 Bookings in an Hour, Anand Mahindra Celebrates Success

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Within 60 minutes of launching at 11:00 AM IST, Mahindra & Mahindra Ltd (M&M) has revealed that 176,218 bookings had been made for its recently introduced Thar Roxx. The overwhelming demand for the newest model in Mahindra’s Thar line is evidence of the great level of interest among consumers.

Thar Roxx delivered starting Date

The Indian carmaker states that the Thar Roxx will be delivered starting on the auspicious date of Dussehra. Over the next three weeks, the business intends to update clients on the phased delivery. Reservations for this off-road SUV can be made via the company website and at any authorized Mahindra dealership.

Anand Mahindra Reacts with Pride on Twitter

The company’s chairman, Anand Mahindra, posted on X (previously Twitter) to express his amazement at the tremendous response, writing, “Despite ALL my confidence, this exceeds my wildest expectations.” We would like to start by sincerely thanking each and every one of our customers for helping us create this brand and for keeping it close to your hearts. And lastly, a heartfelt thank you to Team @Mahindra_Auto for their willingness and ability to aim high.

Thar Roxx 4×4 Variant Pricing and Differences from 2WD Models

The 4×4 version of the Thar Roxx, which is only offered with a diesel engine, has costs between ₹18.79 lakh and ₹22.49 lakh (ex-showroom), according to recent announcements from M&M. The 4×4 variation, which incorporates the MX5, costs around ₹1.80 lakh more than its two-wheel-drive equivalent, while the top-end AX7L 4×4 trim is ₹1.5 lakh pricier than the 2WD model.

Powerful Performance with Mahindra’s mHawk Diesel Engine and 4XPLOR Technology

Mahindra’s 2.2-liter mHawk diesel engine, which generates 150 horsepower and 330 Nm of torque in the manual version and 172 horsepower and 370 Nm of torque in the automatic version, powers the Thar Roxx. It also has Mahindra’s 4XPLOR technology, which improves off-road performance by combining an electronic locking differential and a low-range transfer case. The vehicle is also suitable for rough terrain because of its 650 mm water-wading capacity.

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Piyush Banerjee
Piyush Banerjeehttps://www.storifynews.com/
Piyush Banerjee is an author and a passionate connoisseur of the world of media. With an appetite for knowledge and an insatiable curiosity, Piyush's writing delves into Films, Technology, Finance, Business, AI news and Security. Piyush has an innate love for storytelling, and has a fiction novel available on Amazon. He has been interested in Storify News for several years and is excited to make news more accessible and interesting to consume.

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