Rubika Liyaquat decided to leave ABP News after enjoying a successful five-year tenure as one of the channel’s most recognized anchors, known for her sharp reporting and dynamic debate skills. The primary reasons behind her departure include her pursuit of new professional opportunities, her desire to experiment with entrepreneurial roles, and reported dissatisfaction over her stagnating salary, despite being a popular face of the network.
After quitting ABP News, Rubika Liyaquat took up the position of Vice President at Bharat24, aiming to use her media expertise and leadership skills to help grow and shape the direction of the relatively new channel. Simultaneously, she made plans to launch her independent YouTube channel, which allowed her to reach viewers directly and exercise creative freedom over the topics she wished to present and discuss.
Pursuit of New Opportunities
Rubika’s exit from ABP News wasn’t abrupt but reflected a well-thought-out career transition. As the media landscape in India evolves, high-profile journalists like Liyaquat often seek greater flexibility and more influential roles beyond just anchoring news bulletins. Her move to Bharat24 as vice president signals her desire to be actively involved in channel strategy, content direction, and business development — roles that go much further than studio presentation. Such transitions are increasingly common among senior journalists who seek to leverage their brand and experience to mould the next phase of news media in India.
Entrepreneurial Ambitions
In addition to her new corporate roles, Rubika Liyaquat announced her intention to start her own YouTube channel, targeting audiences who prefer independent and digital-first news analysis. This endeavor enables her to bypass traditional media limitations and interact directly with viewers. Starting a YouTube channel also reflects her understanding of digital trends and the demand for alternative media voices, especially among younger audiences who consume news via social platforms instead of TV.
Industry Reactions and Impact
Rubika Liyaquat’s departure sparked considerable conversation within India’s media industry. Colleagues and viewers praised her professionalism and reporting flair but also acknowledged that dissatisfaction over pay hikes and lack of fresh challenges often compels on-air talent to look elsewhere. Her exit was notable because ABP News had leaned heavily on her popularity for flagship debates and primetime shows, making her resignation a significant moment for the network’s identity and competitiveness.
Conclusion
Rubika Liyaquat’s decision to leave ABP News was driven by a combination of career stagnation, entrepreneurial zeal, and ambition for leadership roles in India’s fast-changing media landscape. By joining Bharat24 and planning her own YouTube channel, she is charting a path that many senior journalists aspire to — moving beyond anchoring into strategy, digital media, and brand-building. Her journey highlights the evolving nature of news media careers, where adaptability and direct audience engagement are key pillars for future growth.
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