In its simplest form, artificial intelligence is the field that combines computer science with robust data sets to enable problem solving. This also includes the machine learning and deep learning sub-areas often mentioned in connection with artificial intelligence. These areas consist of AI algorithms aimed at creating expert systems that make predictions and classifications based on input data.
The advent of Generative AI presents an exciting frontier for India, opening up new avenues for creativity, innovation, and economic growth. AI being a new technology, is gradually making a stronger place for itself in our day to day lives. According to the latest available data, ChatGPT currently has over 100 million users. And the website currently generates 1.8 billion visitors per month. This user and traffic growth was achieved in a record-breaking three-month period (from February 2023 to April 2023).
This study is based on a survey conducted with 1080 Indians to understand their perception on AI and its impact. While most Indians are not aware of AI, those aware are optimistic about the future and are more than willing to adapt and learn. However, there is a need to proactively consider the ethics and regulations around the same.
Indians are optimistic about AI, GenZers in particular are enthusiastic and are seen to be fast adopting the tech. This indicates that AI education and awareness efforts need to be tailored to specific industries and professions. Closing the understanding gap in areas where AI has significant potential could lead to better integration and use of AI technology, ultimately benefiting both professionals and the fields in which they work.
| Industry | % of people who have an understanding of AI | Rank |
| Student | 17.6% | 1 |
| Freelancer | 12.2% | 2 |
| Banking and Finance | 7.6% | 3 |
| Education | 7.0% | 4 |
| Healthcare | 6.2% | 5 |
AI has found multiple use cases and is extensively being leveraged for content creation and assistance. This reflects the versatility of AI applications in many areas, from accessibility and productivity to creative and artistic endeavours. It is important to continue to improve these AI applications to ensure they meet user needs while addressing potential challenges and concerns related to quality, bias, and privacy.
| Activities for which AI is used | Percentage | Rank |
| Text to Speech / Speech to Text | 9.1% | 1 |
| Content Writing | 9.1% | 2 |
| Searching | 8.8% | 3 |
| Virtual assistants | 8.8% | 4 |
| Photo Editing, Graphic Design, Logo Making | 8.7% | 5 |
ChatGPT bags first position in India while new players like Bard are gaining pace.
| AI | Percentage of people who prefer it | Rank |
 ChatGPT, GPT-4 | 28.8% | 1 |
 ChatBot | 23.8% | 2 |
 CopyAI | 9.5% | 3 |
 Bard | 7.1% | 4 |
 AlphaCode | 5.2% | 5 |
While hiring via AI is gaining prominence, there is fear among individuals of AI creating bias in the process. The data reflects many different views on using AI for recruitment. While a significant portion is open to the idea, a significant portion is uncertain or opposed to it.
The data does not clearly indicate a large consensus for or against the use of AI for recruiting, underscoring the complexity of the issue and the need to carefully consider the potential pros and cons of hiring AI. Implement AI in the recruitment process. Factors such as transparency, fairness and human oversight are likely to play an important role in shaping people’s perception of this issue.
More than 65% of respondents feel that surge of AI and upskilling must go hand in hand. Upskilling can ensure better adaptation to the new normal.
The impact of Generative AI is far-reaching and its acceptance in India noteworthy. Whereas Indians feel that AI has multiple uses and India should invest in it to stay competitive, it also raises ethical
considerations and needs to safeguard against its potential misuses. The data depicts a combination of optimism and caution about various aspects of AI. While there is broad consensus on the potential benefits of AI in problem solving, time saving, and work efficiency, opinions are still more divided on AI’s capabilities than it is. with humans, AI’s suitability for decision-making, and its legal and ethical and financial responsibilities. decisions. This highlights the cognitive complexity surrounding AI and the need for ongoing discussion and education to address concerns and maximise the potential benefits of AI.
| Parameters of AI | Net Agreement* |
| Capable as Humans | 19.27% |
| India should invest in AI research and development to stay globally competitive | 68.23%z |
| AI will help in problem solving and save time | 76.01% |
| AI is capable of ensuring legal and moral responsibilities | 31.74% |
| AI for personalised advertising and recommendations will improve experience | 67.98% |
| AI will help make better decisions | 51.56% |
| AI can be trusted for making financial decisions and investments | 29.56% |
| AI is effective and helpful in work | 78.00% |
*Net Agreement= Strongly Agree + Agree – Disagree – Strongly Disagree
Ensuring data privacy, protecting intellectual property and addressing bias in algorithms are critical areas that require attention. These concerns highlight the need for responsible AI development, comprehensive regulation, and thoughtful implementation to ensure that AI technologies are developed and used in a manner consistent with ethical values. and social. Addressing these concerns is critical to building public trust in AI and realising its potential benefits while minimising its potential negative consequences.
| Parameters of AI | Net Agreement* |
| Use of AI will lead to bias and discrimination | 19.82% |
| Invades personal privacy | 50.97% |
| Widens income inequality | 42.19% |
*Net Agreement= Strongly Agree + Agree – Disagree – Strongly Disagree
The advent of Generative AI presents an exciting frontier for India, opening up new avenues for creativity, innovation, and economic growth. By leveraging the potential of Generative AI, India can strengthen its position as a global technology leader. However, it is imperative to navigate this transformative technology ethically and responsibly, ensuring that the benefits of Generative AI are harnessed while mitigating potential risks. There is a need for better surveillance, government initiatives, and public-private partnerships to ensure its success.
In conclusion, AI can be used to harness impeccable benefits for humankind. As Generative AI continues to evolve and shape the global landscape, India stands at the forefront of this transformative wave, poised to leverage its potential. However, as India embraces this powerful technology, it must also prioritise responsible governance to address ethical considerations, ensure data privacy, and protect against misuse. By striking a balance between optimism and governance, India can lead the way in realising AI’s immense benefits.
Disclaimer: The article and image presented in this article is based on Dhruv Research – A research firm and does not necessarily reflect the views or opinions of the author.
